CHAPTER ONE
INTRODUCTION
1.1 Background to the Study
Business is any
commercial or economic activity that tends towards profit. The primary,
objective of business organizations is to make profit, grow and survive in the
environment in which it operates.
The
environment in which business organizations operate is a complex, multi-focus dynamic
and has a far reaching effect on such organization Aguilar and Osaze (2009).
The environment tends, shape the outlook, and goal of the organization by
placing constraints on them. These constraints in the changing environment of
organizations could be in the form of government policies, competition etc. and
this sets a limit on the goals specify by the organization if now well managed Mohamed,
A.S. (2003). For instance, trade union asking for increase in salary, will
affect the shareholder dividend.
In management,
the word “Environment” does not necessarily mean physical surroundings, but is
used to describe all those influences that bear upon the business organizations.
Economic environment is used to mean anything, which surrounds the business
organization. It affects the decisions, strategies, process and performance of
the business. The changing economic environment is consisting of factors which
are beyond the control of the business (STEP) social, technological,
economical, legal and political. It provides opportunities or poses threats to
the organization Oyebanji, J. (2000).