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Thursday 23 June 2016

CHAPTER TWO OF"INVESTIGATION INTO THE IMPORTANCE OF ETHICS AND ITS IMPLICATION ON BUSINESS ORGANIZATION (A CASE STUDY OF NICON INSURANCE CORPORATION) "




CHAPTER TWO
LITERATURE REVIEW AND THEORETICAL FRAMEWORK
                                                                                    

2.1   Introduction

This aspect of  the  study  examines  related literature on the subject matter - literature on ethics  will be reviewed. Also included is the concept of ethics and social responsibility in business organization, involvement of government in ethics and social responsibility, ethical responsibility of NICON Insurance, theoretical framework, theoretical bases,  review of empirical studies,  study gap and summary of review.




2.2    Concept of Ethics and Social Responsibility in Business Organization


According to Pearl and Hughes (2008), ethics is defined as acting to prevent a substantial harm to others when an individual or group has an opportunity to do so for their own benefit. Mc Antony (2004) postulated that moral standards deal with matters that we think can seriously injure or seriously benefit human beings. On his part, Kim (2007) asserts that moral judgments function to condemn human plans or activities that make life unbearable for others and morality functions to limit selfish actions that cause such harm. By definition, stakeholders represent the groups most subject to potential benefit or harm by business  Elango et al., (2010). For this study, stakeholders included employees, customers, other supply-chain  companies, stockholders (as a special group), and communities in which the company operates Nicholas, (2002).   The mission of ethics is to ameliorate the abusive use of power and reduce the negative impact of chance in the everyday lives of humans Kalshoven et al., (2011).  



Realistically, improving the human condition of stakeholders within the naturally occurring ‘human jungle’ provides an appropriate test for business ethics Ethisphere, (2010).    Ferrell (2009) sought to find out what would an ethical society do to help establish an environment for improving the lives of its people.   In his opinion, such a society would certainly want to establish an efficient and effective economic system. A system that produces the opportunity for greater economic welfare is very important in facilitating a well-structured, happy life for the citizens of that society Navran, (2002).    

From the findings of the study, it was clear that the only thing that an ethical society would do is to give more focus to business and business ethics. However, since few, human social systems work perfectly, an ethical society would also want to minimize the abuses of the imperfect economic system selected, while still attempting to maintain the creativity, efficiency, and effectiveness of that system Maignan et al., (2011).   This society would also expect the companies operating in that system to behave in a manner that reasonably assists their stakeholders to eradicate the negative impact Carlson et al., (2011).




2.3   Involvement of Government in Ethics and Social Responsibility


One long-held business concepts states that when it comes to government oversight in the free market, the less intervention, the better. This is true to some extent, at least in that it is undesirable for the market to be distorted by heavy-handed restrictions or to see failing business models being artificially propped up by bailouts Johnson, K.W. (2004).



However, the government plays an important role in encouraging businesses to behave in an ethical manner, both by encouragement and coercion, as it cannot be assumed that all businesses will behave ethically without enforcement of regulations.  Below are some of the ways that government get involved in business ethic and social responsibility:

Legislating Role:   Some degree of legislation by the government is necessary to ensure that businesses comply with their ethical obligations and the public does not suffer as a result of dishonest business practices Lukerburg, G. (2010).
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