Lecture
1:
1.
Define
promotion in Marketing
Answer:
Promotion can be defined as the act of communicating
marketing ideas to customers
2.
What
factors guide a marketer in the choice of promotional Mix
Answer:
i.
Nature of the product
ii.
Market Characteristics
iii.
Available funds
iv.
Stage of the product’s life
Lecture
2:
1.
What
factors determine the effectiveness of a promotion message
Answer:
i.
Message content
ii.
Message Structure
iii.
Message Format
iv.
Message Source
2.
Explain
the AIDA model
Answer:
the promotion message must fulfill the AIDA
Principle. AIDA stands for Attention, Interest Creation, Desire, and Action
gearing.
Lecture
3:
1.
Discuss
the different types of advertising
Answer:
i.
Consumer Advertising
ii.
Industrial Advertising
iii.
Trade Advertising
iv.
Retail Advertising
v.
Financial Advertising
vi.
Recruitment Advertising
Lecture
4:
1.
Discuss
the different types of personal selling
Answer:
i.
Accounts Representation
ii.
Missionary Salespersons
iii.
Sales Engineer
iv.
Industrial Salesperson
v.
Service Salesperson
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