1.
Business letter is an old
method of sending message to those outside the organization. Does it still have a place in the conduct of
Business today?
Answer:
The relevance of
Business letter to an organization today’s business world still be
overemphasized. In spite of the
ever-growing use of telephone and other electronic media for business
communication, the letter continues to play an important role in the conduct of
business. For example, letters provide
the most personal, contact an organization has with its public, as well as
other business organization or governmental agencies.
Business letters
are classified into the following:
(1)
Information letters
(2)
Problem letters
(3)
Goodwill letters
(4)
Sales letters
2.
Design an effective communication
strategy for the promotion of any industrial product of your choice.
Answer:
This involves the
announcement of goods and services offered by a company. It is intended to project the image of goods,
services or people in an organization.
a.
Designing the promotion Plan.
b.
Message Content:
c.
Message Format:
d.
Message Source:
3.
Write a letter to your customer
introducing a new product offered by your company.
Answer:
The Personnel
Manager,
J.M.G.
Generators,
Maitama Branch,
Abuja.
Dear Sir,
INTRODUCTION
OF NEW SAFETY PRODUCTS
We wish to
introduce to you the new range of industrial/safety products. We all know that protection of the workers
against industrial hazards is of paramount importance. If they are properly protected, they will be
free from accidents and put in more working hours per day.
Below is the list
of the new products:
a.
Helmet: This made of finest and
strong ceramic, well padded and cushioned for comfortability
b.
Rainboot: This highly installed, chemical and acid
resistant.
We also produce
to specifications and supply within specified period of time an d at designated
place.
We hope this will
give us an opportunity to start a good and long lasting business relationship
with your establishment.
Yours faithfully,
Odey Ochiche
Marketing
Manager.
4.
There are many ways of
conveying message from a sender to a receiver.
Which one do you consider best and why?
Answer:
There are many modes of conveying message from a sender to a receiver. Each of these modes has its advantages and
disadvantages. If for instance you have
a message to send to your friend in Zamfara; you may decide to deliver the
message in person, you may decide to call him or her on the phone, and you may
decide to write that person a letter, or even send it through e-mail. All these are some of the different options
open to you for the transmission of the message to your friend in Zamfara. It is obvious that while you have many
options available to you for transmitting your message, the cost and
effectiveness of each of these means a transmission differ. The message, the target audience, the
competence and the resources of the sender and other environmental factors.
A thorough understanding of the different demands, merits and
demerits of the different modes of communication would help you decide at all
times which is the most cost-effective and efficient means of conveying what
message.
The modes of communication can be classified into three namely:
a.
Oral Mode
b.
Written Mode; and
c.
Mediated Communication
ORAL MODE – Oral communication is used
in day-to-day activities like conversations, interviews, tutorials and other
discussions that are done in a face-to-face communication situation. Oral communication can take place between two
people , among a small group or a large
group of people. When an individual
voices out his thought, he is said to be engaged in a form of oral communication.
In Oral communication, the participants do not only use peach but
also the tone of their voices in conveying meanings. There is also the use of facial expressions,
gestures and other expressive body movements to reinforce the message being
conveyed.
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