1.
Business letter is an old method of
sending message to those outside the organization. Does it still have a place in the conduct of
Business today?
Answer:
The relevance of Business
letter to an organization today’s business world still be overemphasized. In spite of the ever-growing use of telephone
and other electronic media for business communication, the letter continues to
play an important role in the conduct of business. For example, letters provide the most
personal, contact an organization has with its public, as well as other
business organization or governmental agencies.
Business letters are classified
into the following:
(1) Information
letters
(2) Problem
letters
(3) Goodwill
letters
(4) Sales
letters
2.
Design an effective communication
strategy for the promotion of any industrial product of your choice.
Answer:
This involves the announcement
of goods and services offered by a company.
It is intended to project the image of goods, services or people in an
organization.
a. Designing
the promotion Plan.
b. Message
Content:
c. Message
Format:
d. Message
Source:
3.
Write a letter to your customer
introducing a new product offered by your company.
Answer:
The Personnel Manager,
J.M.G. Generators,
Maitama Branch,
Abuja.
Dear Sir,
INTRODUCTION
OF NEW SAFETY PRODUCTS
We wish to introduce to you the
new range of industrial/safety products.
We all know that protection of the workers against industrial hazards is
of paramount importance. If they are
properly protected, they will be free from accidents and put in more working
hours per day.
Below is the list of the new
products:
a. Helmet:
This made of finest and strong ceramic, well padded and cushioned for
comfortability
b. Rainboot: This highly installed, chemical and acid
resistant.
We also produce to
specifications and supply within specified period of time an d at designated
place.
We hope this will give us an
opportunity to start a good and long lasting business relationship with your
establishment.
Yours faithfully,
Odey Ochiche
Marketing Manager.
4.
There are many ways of conveying
message from a sender to a receiver.
Which one do you consider best and why?
Answer:
There
are many modes of conveying message from a sender to a receiver. Each of these modes has its advantages and
disadvantages. If for instance you have
a message to send to your friend in Zamfara; you may decide to deliver the
message in person, you may decide to call him or her on the phone, and you may
decide to write that person a letter, or even send it through e-mail. All these are some of the different options
open to you for the transmission of the message to your friend in Zamfara. It is obvious that while you have many
options available to you for transmitting your message, the cost and
effectiveness of each of these means a transmission differ. The message, the target audience, the
competence and the resources of the sender and other environmental factors.
A
thorough understanding of the different demands, merits and demerits of the
different modes of communication would help you decide at all times which is
the most cost-effective and efficient means of conveying what message.
The
modes of communication can be classified into three namely:
a.
Oral Mode
b.
Written Mode; and
c.
Mediated Communication
ORAL
MODE
– Oral communication is used in day-to-day activities like conversations,
interviews, tutorials and other discussions that are done in a face-to-face
communication situation. Oral
communication can take place between two people , among a small group or a large group of people. When an individual voices out his thought, he
is said to be engaged in a form of oral communication.
In
Oral communication, the participants do not only use peach but also the tone of
their voices in conveying meanings.
There is also the use of facial expressions, gestures and other
expressive body movements to reinforce the message being conveyed.
FACTORS
THAT AFFECT ORAL COMMUNICATION
Oral
communication is has four basic controlling factors that the intending user
needs to take into consideration before deciding for this mode. These are behaviour, appearance, voice
quality and listening skills.
ADVANTAGES
OF ORAL MODE
(a) It
gives room for instant reception, processing and feedback from the receiver.
(b) The
instant feedback reduces uncertainly in the interpretation of the message.
(c) It
is flexible and the sender has the opportunity to adopt his message to suit his
audience
(d) It
is competitively cheap and timely if the participants are within the reach.
DISADVANTAGES
OF ORAL MODE
(a) It
is basically transient (lasting for a short period only), and may not be easily
recalled for future reference, unless recorded with the aid of an electronic
device like tape recorder or camera.
(b) Oral
Communication is easily misrepresented and susceptible to different forms of
distortions raging from omission of detail, addition of extra information,
modification of message to suite personal idiosyncrasies, high lightening of a
few details etc.
(c) Some
emotional messages like termination, death retrenchment and other misfortunes
are not easy to convey to the victims by words of mouth.
(d) It
is often not practical or convenient to reach and converse with high level
officials in a face-to-face encounter.
WRITTEN
MODE
This
refers to the translation of oral messages into alphabetic symbols. It
ranges form the human and writing to the printed text. This mode of communication is used for
documents like letters, memoranda, minutes of meeting, posters, computer print
outs and newspapers.
ADVANTAGES
OF WRITTEN MODE
(a) Written
communication is more permanent and can be stored for future reference.
(b) In business, written communication helps us to
confirm our transactions and commitments made orally.
(c) It
cannot be easily misquoted since materials can easily be retrieved for
verification.
(d) It
can be read several times over for a better understanding of the content. It can also be read anywhere at any time the
reader chooses.
(e) The
sender can edit his message and introduce new ideas before transmission.
(f)
It can be read several times by the
sender and modified before it is transmitted to the readers.
DISADVANTAGES
OF WRITTEN MODE
(a) Written
communication has a delayed feedback
(b) It
does not have instant reception and interpretation like oral
communication.
(c) People
are cautious in composing written messages because they could be used again
them in future or in a law court
(d) It
is more expensive compared to the oral mode.
MEDIATED
COMMUNICATION
Mediated
Communication involves the transmission of oral and/or written messages through
electronic devices like fax, telephone, radio, television, on-line computer,
teletype, electronic mails, walkie-talkie, microfilm, video tapes and the
like.
ADVANTAGES
OF MEDIATED COMMUNICATION
(a) It
provides greater convenience to the participants because they can engage in
other activities as they communicate.
(b) It gives the sender more flexibility in the
techniques of packaging and sending his message.
(c) It
gives the receiver greater control over the message reception in that he can
decide to tune in or off at his convenience.
(d) It
provides more information to many people at the same time.
DISADVANTAGES
OF MEDIATED COMMUNICATION
(a) Most
mediated communication lack the advantage of combining oral and non-verbal
means for more faithful and effective transmission and reception of message.
(b) Most
mediated communications are depersonalised so much so that the participants may
not know much about each other. This
could hamper the success of the communication
(c) The
gadgets are expensive to acquire, consequently, they are beyond the reach of
some potential receivers. After all, you
need to own a set to receive the message.
5.
Communication problem is inevitable in
organization. Discuss
Answer:
Communication
problems are common to any organization.
It is almost impossible to eradicate communication problems within an
organization. No matter how careful you
prepare for and monitor situations or your communication transactions, there
are bound to be instances in which your perception, language usage or
information overload may create problems.
It is even more problematic when we recognize the fact that
communication problems in an organization could emanate not only from the
sender but also from the receiver or channel of transmission.
However,
as a business communicator, becoming aware of potential problem areas would
help you guard against them or respond to them effectively when they
occur. The likely distortions to
transmitted messages in any business organization include the following:
(1) Serial
distortion
(2) Perceptual
distortion
(3) Semantic
distortion and
(4) Overload
and under-load
SERIAL
DISTORTION
This
refers to the kinds of modification that messages are subjected to in the
course of transmission from one person or place to another. The more often a message is transmitted, the
more likely it is that errors in transmission will occur. This is a common problem in business
organizations because most messages must necessarily pass through a number of
people before work is accomplished or a task is executed. It also occurs when the grapevine is used to
convey official messages.
Then
how do we reduce serial distortion in an organization?
Serial
distortion is a problem that can be reduced by training employees to monitor
the accuracy of the received messages.
The key to overcoming serial distortion problems is the willingness of
communicator mutually to check message accuracy. Other guidelines for checking serial
distortions include:
(1)
Recognise that most messages pass through other person before reaching you (2)
Check out the accuracy of the message prior to acting upon it. Never assume you have received accurate
information unless the person given it to you is responsible for evaluating
your work on it. (3) Keep a record of
the accuracy of messages given to you by individuals in the organization.
PERCETUAL
DISTORTION
This
occurs as a result of individual differences in attitudes, values, belief and
behaviour. The perceptual distortion in
any organization includes the following:
(1)
Difference in status (e.g. communication between subordinates and superior in
the organization) (2) Difference in
race, age and religious demonstrating public respect for others while
harbouring private reservations e.g. past experiences, biases, prejudices and
fears about a particular group in the society. (3) Difference in value – values
about ideas or controversies outside the organization often influence
perceptions of the worth or stability of individual personalities. (4)
Differences in style- this includes the style of dress, style of leadership,
style of perception, style of conflict management and style of
communication.
SEMANTIC
DISTORTION
Semantic
distortion arises from symbolic which usually have variety of meanings. We often have to choose one meaning from
among many. Semantic distortion occurs
because of misunderstanding or disagreement between or among people over the
meaning of words.
(i)
Definitional distortions or
disagreements over how something should be defined or classified
(ii)
Emotional distortion or distortion
based on passionate images conjured up by the use of certain words or phrase
(e.g. “Nigger” or “hockey” etc).
OVERLOAD
AND UNDERLOAD
This
problem is based on having too much or too little information at any point in
time. It is based on different human
limitations, the limitation of needing more, or having too much
information.
What
must you do?
(i)
Keep accurate records of all meetings,
conferences and other important communication situations. You many not be able to overcome information
overload or under-load using this method, but you will be able to produce
documentation showing what information you did use to make decisions or to
implement them.
(ii)
Monitor your use of time carefully;
try to learn how to budget your time and to make time during crises.
(iii)
Stay in contact with your
networks. It is vital to be in touch
with persons who can pass along information to you in addition to what you
receive through formal channels.
6.
Maryarm is a student of University of
Abuja. Her problem is that she is always
afraid to start conversation simply because her friend, Maimuna is feeling shy
too. As an effective communicator,
advice Maryam or even both of them on what to do.
Answer:
Maryarn
and Maimuna should follow the guidelines below for effective communication
devoid of shame and fear.
GUIDELINES
FOR CONVERSATION
i. Do
not be afraid to start conversation because the other person is probably
feeling shy just as you are.
ii. Do
not be afraid to voice out your opinion even if you are not through and knowledgeable on the subject.
iii. Try
not to use too many big words and phrases
iv. Try
to speak as clearly as possible
v. Decide
whether a conversation should be brief or not
vi. Extend
your vocabulary, learn new words and read widely.
vii. Seek
for knowledge in the subject that interests you and try to become an expert in
it.
viii. Learn
to develop self confidence so that you can share the knowledge with others
ix. Be
a good listener
7.
What do you understand by
presentation?
Answer:
Presentations
– in most organizations today, managers are usually called upon to make
presentation to their colleagues or their superiors. Presentations are widely used in selling
situations, and in management planning exercises; they are also used when
formally introducing major reports or when introducing new ideas or proposal to
colleagues.
There
are three key elements in any presentation:
(1) Preparation (2) Content (3) Delivery
Preparation is
vital prerequisite for any presentation.
The person making the presentation needs to consider the content of his
talk and its delivery. As far as content
is concerned, this is primarily a question of considering what to include and
what to leave out, taking into consideration the needs and prior knowledge of
the audience. Deliver the presentation
again depends largely on the nature of the audience. Some people will not be satisfied with
anything less than a brilliant display of wit and ingenuity; other will be
quite satisfied with a low-key, but extremely relevant demonstration.
8.
What are the things to take into
consideration while presenting a paper?
Answer:
GUIDES
ON PRESENTATION
I.
Consider your audience and their
needs.
II. Assemble
your facts and ideas in the light of (I) above; and taking account of the complexity
of the material.
III.
Develop sufficient and suitable visual
aids.
IV. Tell
your audience what you are going to tell them, and then tell them what you have
told them
V. Consider
what other information should be made available (drawing, specifications,
reports etc).
VI. Be
natural, i.e if you are a quiet person, and then be quietly enthusiastic
VII. Be
prepared for questions both during and at the end of your presentation
9.
What are the factors that affect Oral
Communication?
Answer:
Oral
communication has four basic controlling factors that the intending user needs
to take into consideration before deciding for this mode. These are behaviour, appearance, voice quality
and listening skills.
(I) Behaviour –
Note that oral communication does not entail speech and sound alone; it
includes gestures, facial expression and other body movements that are capable
of supporting the spoken words. Often confusion arises as to the meaning of
what was said if it was not accompanied by appropriate gestures.
(II) Appearance – here refers to other items
of information like costumes, make-up, hairstyle, nails, jewelleries and other
objects that compliment the physical appearance of the speaker. Often in oral communication, the speaker’s
appearance is the first thing that strikes the receiver long before the speaker
says a thing.
(III) Voice
Quality
– this factor refers to the speakers’ use of tone, pitch and stress. It involves the speaker’s mastery of the
rules of the language as well as his phonetics, that is, pronunciation and
articulation. Some people are naturally
endowed with sweet, melodious voices that can easily convince people, while
others have coarse voice quality that tends to irritate their listener’s ears.
(IV) Listening
Skills
– In oral communication, it is not enough for the speaker to know how to pass
his or her messages or to adopt appropriate appearance and behaviour, he must
be a good listener too.
10.
What makes it so unique as compared
with other modes of communication?
Answer:
ADVANTAGES
OF ORAL MODE OF COMMUNICATION
(a)
It gives room for instant reception,
processing and feedback from the receiver
(b)
The instant feedback reduces
uncertainty in the interpretation of the message
(c) It
is flexible and the sender has the opportunity to adopt his message to suit his
audience
(d)
Offers better possibilities for further
planning of the message.
(e)
The source can assess the weak points
in his communication on the spot
(f)
It assures the sender that his message
is not only being received but understood
(g)
It is competitively cheap and timely
if the participants are within the reach.
11.
Why is communication so important in
business management?
Answer:
The
Importance of Communication in Business Management – Communication system is
very essential in the management of a business. This is applicable to both
small and large business enterprises. Communication
depends on clear thinking. You must know
to whom you want to communicate and then decide on the best means of doing it.
The
importance of communication for the survival of the individual and
organizations cannot be overemphasized. This is as a result of the following:
(a)
Growth of the business organization (b) competition (c) Specialization of task
(d)
Workers training (e) Crisis Management (f) Motivation (g) Evaluation (h)
Government relations.
(a) Growth
of the Business Organization – Most business organizations are much larger
today than they were some years ago.
Then, as the organization grows, so also do its communication problems.
That is why effective communication system is needed in any organization so as
to achieve its goals and objectives.
(b) Workers
Training – Training in any organization is very important in ensuring
efficiency of the workforce. Though
related to workers’ education, training is geared towards imparting skills or
knowledge to workers with a view to enhancing their performance on the job in
organization. Communication is used in
this case for skills acquisition.
(c) Competition
– with the expansion of businesses, the market now witness the introduction of
a wide range of similar products from different companies, thereby increasing
the consumer choice. How does a
particular business survive this competition.
Such a business organization must fall back on massive advertisement and
other forms of consumer relations or persuasive communication.
(d) Crisis
Management – Conflict is inevitable in any organization. The more employees in an organization, the
more the troubles, then, the more the need for a good communication network to
educate workers on management decisions, to co-ordinate their inputs and to
manage the resultant conflicts that may arise from the interaction of these
employees.
(e) Government
relations – The government regulates the activities of business organizations
in different ways. These could be
through licensing, taxation and environmental protection laws. Business organizations are therefore required
to provide the different levels of government with a wide range of information
to facilitate their work and healthy relationship.
On
the other hand, one could term the above as;
i.
Shape policies and actions
ii.
Makes for effective interaction
iii.
Resolves crisis and conflicts
iv.
Enhances education of workers and
management for higher productivity
v.
Creates confidence and trust on
superior
12.
Evaluate the impact of information
technology on Business Communication
Answer:
Benefit
of Information Technology to Business
The
explosive growth in computer, telecommunications and information technology has
had a major impact on the way companies bring value to their customers. The technology boom has created exciting new
ways to learn about and track customers, create products and services tailored
to meet customer needs, distribute products more efficiently and effectively,
and communicate with customers in large groups or one to one. For example, through video conferencing,
marketing researchers at a company’s headquarters in New York can look in on
focus groups in Nigeria or Cameroun without ever stepping on to a plane. With only a few clicks of a mouse button, a
direct marketer can tap into online data servers to learn anything from what
car you drive to what you read to what flavour of ice cream you prefer.
13.
Discuss what you understand by
organizational conflict, stating the types, causes, sources and resolution
methods.
Answer:
Organizations
conflict can be defined as problems experienced in organization due to misunderstanding
between the employees and management or junior staff and senior staff. Attitudes toward conflict in organizations
have changed considerably over the years.
Stephen P. Robins has traced this evolution, emphasizing the differences
between the traditional view of conflicts and the current one called
interactionist view.
The
traditional view – the traditional view of conflict was that it
was unnecessary and harmful. Early
managers generally thought that the appearance of conflict was clear signal
that there was something wrong with the organization. The belief conflict would develop only if
managers failed to implement sound management principles in directing the
organization or if managers failed to communicate to employees the common interest
that bind management/employees together.
If their failures were corrected according to the traditional view, the
organization should operate as a smoothly functioning, integrated whole.
The
Interactionist view – The Traditional view of conflict started
to chance as researchers began to identify causes of organizational conflict
has been independent of management error and as advantages of effectively
managed conflict started to be recognized.
The interactionist view is that
conflict in organizations is inevitable
and
even necessary, no matter how organizations are designed and operated. This view still suggest that much conflict
is, in fact, dysfunctional; can harm individuals and impede the attainment of
organizational goals. But conflict may
be functional because it may make organizations more effective. Conflict can lead to search for
solutions. Thus, it is often an
instrument of organizational innovation and change.
Interpersonal
or inter-group conflict may develop for a number of reasons:
-
Poor communication,
-
Disagreement on objectives and results
to be pursued
-
Disagreement on intervention method
used.
-
Difference over the pace of chance.
Resistance to change
-
Fear of losing influence and
power. Competition for resources
-
Personality and culture clashes.
Types of Conflicts
-
Conflict within the individual occurs
when an individual is uncertain about what work he/she is expected to perform,
when some demands of the work conflict with other demands, or when the
individual is expected to do more than he/she feels capable of doing.
-
Conflict among individuals in the same
organization is frequently seen as being caused by personality differences.
-
Conflict among individuals and groups
is frequently related to the way individuals deal with the pressures for
conformity imposed on them by their work group for exceeding or falling behind
the group’s productivity norms.
-
Conflict among organizations in the
economic sphere has been considered an inherent and desirable term of conflict
in many countries; usually this type of conflict is called competition.
Causes of Conflicts in
Organization
The causes of
organizational conflicts include:
-
Ambiguous Jurisdictions: -When
tow people related job tasks for which actual boundaries are ambiguous, the
potential for conflict between them increases.
Supervisors should have clearly job responsibilities so that the
potential for overlap among them is reduced.
-
Conflict of Interest - Conflict will be greater where peoples’
interests diverge e.g. the conflict between a marketing manager and plant
manager of a leading product of chocolate.
-
Communication Barriers – If
parties are separated from each other physically or by time, the opportunity
for conflict is increased for e.g. suppose a company employs only one plant
foreman who works on the day shift. He
leaves orders at the beginning of each week for the workers on the night
shift. By the end of the week, however,
these orders have only partially been carried out. Obviously, his absence from
the night shift has posed a communication barrier, and this in turn causes
decreases output.
-
Dependence of one party - Where parties are dependent, they must rely
on each other for performance of tasks or for the provision of resources. Thus, the opportunity for conflict to occur
is increased.
-
Association of the Parties: -
Conflicts were greater as the degree of interaction of the parties increases.
Degree of association, or interaction, refers both to informal relation between
them.
Sources of
Organizational Conflict
The
major sources of organization conflict include the need to share scarce
resources, differences in goals between organizational units, the
interdependence of work activities in the organization and differences in
values or perceptions among organization units.
-
Shared Resources: -
If every unit in an organization had
access to unlimited workers, many materials, equipment and space, the problem
of how to share these resources would hardly arise. The potential for conflict exist because
these vital resources are limited.
-
Difference in Goals:
Organizational sub-units tend to become specialised or differentiated as they
develop dissimilar goals, tasks and personnel.
Such differentiation frequently leads to conflicts of interest or
priorities, even when the overall goals of the organization are agreed
upon.
Conflict
Resolution Methods
Our
discussion of conflict-resolution methods will concentrate on actions managers
can take to deal directly with conflicting parties. Other possible methods for resolving conflict
include changes in organization structure so that, conflicting members or units
are separated or grievance agency set up.
The
three-conflict resolution methods most frequently used are dominance or
suppression, compromise and integrative problem solving.
1)
Dominance and Suppression: - Dominance
and suppression methods usually have two things in common: (i) they repress
conflict, rather than settle it, by forcing it underground; and (ii) they
create a win-lose situation in which the loser, forces to give way to higher
authority or greater power, usually winds up disappointed and hostile
suppression and dominance can occur in the following ways.
(a) Forcing: -
When the person in authority exerts his/her view point at a potential expense
of another, forcing uses authority and power and can cause considerable
resentment. It may be necessary in
extreme cases where agreement obviously cannot be reached amicably.
(b) Smoothing: -
Smoothing is a mere diplomatic way of suppressing conflict, the manager
minimizes the extend and importance of the disagreement and tries to talk and
side into giving in where the manager has mere information than the other
parties and is making a reasonable suggestion, this method can be
effective.
2)
Compromise: -
Through compromise, managers try to resolve conflict by convincing each party
in the dispute to sacrifice some objectives in order to gain others.
3)
Integrative Problem Solving: -
With this method, conflict is converted into a joint problem solving situation
that can be dealt with through problem solving techniques. Together, parties to the conflict try to
solve the problem that has arisen between them. Instead of suppressing conflict or trying to
find a compromise, the parties openly try to find a solution they all can
accept. There are three types of
integrative conflict resolution methods: Consensus, confrontation and use of
super-ordinate goals.
(a) Consensus: -
The conflicting parties meet together to find the best solution to their
problem, rather than trying to achieve a victory for either side.
(b) Confrontation: -
The opposing parties state their respective view directly to each other. The reasons for the conflict are examined and
methods of resolving it are sought with skilled leadership and willingness to
accept the associated stress by all sides, a rational solution can frequently
be found.
(c) Super-ordinate
Goals:
Can also be a conflict-resolution method if the higher-level goal that is
mutually agreed upon incorporates the conflicting parties lower-lever goals.
From the
Lectural Text Book.
Question: Explain the term Business Communication
Answer:
Question: State & Explain (5) five importance of
communication to business management
Answer: 1. Learning about new technologies 2.
Specialisation of Task in organization 3. Improving quality 4. Motivation 5.
Innovation 6. Increase responsiveness to customers
Question: Carefully explain the relevance of
communication in our daily lives.
Answer: Communication plays a vital role in our
personal daily lives. Communication has
so much impact in our daily affairs to the extent that we consider it part of
life. In the twenty –four hours of a
day, almost every one communicates with his or her fellow human beings. It provides a means by which people in
business, politics and other professions act and interact, exchange information
and ideas.
Question: Why is communication considered as a
process?
Answer: It means that a transmitted message
passes through different stages before reaching its final destination. Each of
these stages affects the other and they interact freely with one another.
The stages in
the communication process include the following: i. The source (Sender or
Encoder) ii. The message iii. The channel iv. The receiver (decoder or
destination) v. Feedback vi. Noise.
Question: What do you understand by noise? What is
the effect of Noise in communication process?
Answer: Noise is a technical term for all forms
of obstacles which conspire to reduce the effectiveness of a massage. Noise could be physical, psychological or
linguistic.
The effect of noise in
communication, it could hamper the communication process.
Question: What can you do to reduce the incidence of
noise in communication process?
Answer: The senders often repeat their messages,
repeat some particular important part of their messages several times or try to
improve upon them by using examples and analogies. This ensures that the message squeezes
through he noise to the receiver.
Question: Mention and discuss the (3) three major
modes of communication
Answer: Oral, Written and Mediated Communication
Question: What makes Oral Communication not
effective sometimes?
Answer: i.
Voice quality ii. Appearance iii. Behaviour iv. Listening skills.
Question: Discuss the advantages and disadvantages
of oral communication
Answer: Advantages; i. It gives room for instant
reception, processing and feedback from the receiver ii. The instant feedback
reduces uncertainty in the interpretation of the messages iii. It is
competitively cheap and timely if the participants are within the reach. Iv. It
assures the sender that his message is not only being received but understood
Disadvantages: i. It is
misrepresented ii. Some emotional messages like termination, death,
retrenchment & other misfortunes are not easy to convey. Iii.
Over-dependence on spoken words put a lot of stress on our mental faculties,
because we have to try to assimilate all that has been said iv. It is basically
transient (lasting for a short period only), and may not be easily recalled for
future reference.
Question: What is mediated Communication?
Answer: Mediated communication involves the
transmission of oral and or written messages through electronic devices like
fax, telephone, radio, television, on-line computer, electronic mails, video
tapes, microfilm etc.
Question: What are the advantages and disadvantages
of written communication?
Answer: Advantages; i. It is more permanent and
can be stored for future reference ii. It cannot be easily misquoted iii. It
can be read over & over again for better understanding iv. The sender can
edit his message & introduce new ideas before transmission.
Disadvantages: It has a
delayed feedback ii. It does not have instant reception and interpretation iii.
It is more expensive compared to the oral mode.
Question: Distinguish between the Interpersonal
& Extra Personal Communications
Answer: interpersonal communication occurs
between two or more persons in a face-to-face situation. It includes such day-to-day activities like
interaction between two friends, class mate, colleagues etc. While Extra personal communication is the
product of our technological age where messages are not only exchanged between
human, but also with machines and machines.
Question: Compare and contrast between Group and
interpersonal communication
Answer: Group
Communication entails the interaction between members of identifiable groups,
be it large or small. I.e. class,
workshop, seminars etc. While
interpersonal communication involve two or more persons but in a face-to-face
situation.
It is more of a intimacy
communication while Group communication is like a business/set goals
communication.
Question: Write short note on the following: i.
Intra-personal communication ii. Interpersonal communication iii. Group
Communication iv. Mass communication v. Exta personal communication
Answer: We will only answer Intra-personal &
Mass Communications as we have dealt with others.
Intra-Personal Communication
takes palce within an individual. It forms the basis for all
communications. It is your thoughts,
feelings and ideas. While Mass
Communication refers to that kind of message delivered by the media to large
group of unidentified person.
Question: Mention 5 guidelines to business talk
Answer: Greet fellow workers when you see them
for the first ii. Do not chat about leisure
activities during office hours iii. Do not get drawn into office gossip
iv. Arrange your thoughts before i.e.
marshal your idea even in what appear simple to you v. give you partner chance
to say what he/she wants to say.
Question: Define the term non-verbal communication
Answer: Non-verbal communication is just a body
language
Question: Differentiate between verbal communication
and non-verbal communication
Answer: Verbal communication is the spoken word
while non-verbal communication is a body language
Question: List and explain five categories of non-verbal communication
Answer: Appearance and Object-appearance tells a
lot about somebody ii. Paralanguage-this refers to the tone with which we
communicate iii. Gesture/Action Language-this includes all facial expression
iv. Space communication – this can be between speaker and audience
Question: What do you understand by presentation
Answer: Presentation is like a paper
presentation or a slide presentation you know.
Question: Explain the three elements of presentation
Answer: 1. Preparation
2. Content 3. Delivery
Question: What do you understand by the word
information reception process?
Answer: is the greater number of data from which
individual could draw to take decision.
Question: What are the activities that make up the
information reception process?
Answer: Data selection process-the raw
materials, which the individual needs to process useful information i.e.
messages-images, sounds, people, events etc. ii. Data interpretation process-assigning
appropriate meaning to the data received. iii. Data retention process – the
process of interpretation of data relies greatly on man’s ability to recall
information that had been stored in the memory.
Question: List and explain the factors that affect
information reception.
Answer: The data ii. The source iii. The
environment
Question: What do you understand by communication
networks in organization?
Answer: is a network that shows the way people
communicate in an organization.
Question: With the aid of diagram explain the
following: a. Y shape, b. Wheel, c. Circle, d. Chain and e. Star shape
communication networks.
Answer: Practices the diagram in your text book.
Question: Which of the above is most preferable for
speedy and efficient of action in business practise?
Answer: It depends
Question: In any organization, there are some
communication problems that occur when communicating to any person(s), what are
these problems?
Answer: Serial distortion – this are kinds of
modification that messages are subjected to in the course of transmission from
one person or place to another ii. Perceptual distortion – this occur as a
result of individual differences in attitudes, values, belief and behaviours. iii.
Semantic distortion iv. Overload & Under load distortion-this arises from
symbolic systems which usually have variety of meanings.
Question: Compare and contrast between internet and
Intranet.
Answer: Internet is a global collection of
independently operation, but interconnected computers of the world for the
purpose of sharing information while intranet is a local network of
computers. It is an organization’s private
kind of internet and it has firewalls that block outsiders from assessing
internal information.
Question: What do you understand by telephone in
business set up?
Answer: These are conversations in which you
cannot see the person you are talking to or see how the person is
thinking.
Question: What are the uses of telephone in
business?
Answer: Telephone is used in business to make
inquiries, file complaints, place orders, schedule or cancelled
appointments.
Question: To make a good telephone call, there are
some certain guidelines that you must follow; what are these guidelines?
Answer: i. Answer the phone promptly ii. Give
the name of the organization or your own name iii. Place or keep the receiver
firmly after each call iv. Avoid using slang v. Do not interrupt the caller
Question: Define Persuasion Communication
Answer: Persuasion is the art of getting people
do something that they would not ordinarily do if you did not ask.
Question: List and explain objectives of persuasive
communication
Answer: i. To stimulate – in stimulating the
interest of people, you need to establish a common goal or ground between you
and the listener e.g in a situation where there is crisis. ii. To convince iii. To actuate – this is
whereby you maintain eye contact with the listener in order to evaluate their
emotional state.
Question: What are the factors that affect the
success of persuasive communication?
Answer: When you are sure of what you are saying
ii. When you are not confidence of yourself
Question: What do you understand by Organization
conflict?
Answer: it is a problems experienced in
organization due to misunderstanding between the employees and management or
junior staff and senior staff.
Question: What are the types of conflict in an
organization?
Answer: Conflict within the individual as a
result of uncertainty about what work he/she is expected to perform ii.
Conflict among individuals in the same organization is frequently seen as being
caused by personality differences iii. Conflict among individuals and groups is
frequently related to the way individuals deal with the pressures for
conformity imposed on them by their work group for exceeding of falling behind
the groups productivity norms iv. Conflicts among organizations in the economics
sphere has been considered an inherent and desirable term of conflict in many
countries. This is called competition.
Question: How does a manager solve conflicts in
his/her organization?
Answer: Conflict
resolution methods – i. Dominance and Suppression- a. Forcing b. Smoothing c.
avoidance ii. Compromise iii. Integrative Problem solving – a. Consensus b.
Confrontation c. Super ordinate goals.
Question: What are the sources of organization
conflict?
Answer: i. Shared Resources ii. Difference in
Goals:
Question: How does a manager solve conflicts in
his/her organization?
Answer: He/she uses Dominance and Suppression:
Question: Write Short Note on the following: a.
Words b. Sentences c. Paragraphs c. Punctuation.
Answer: Words -
are symbols which are used to enable other people to understand what we
need or what we want to say ii. Sentences – is a combination of many words
making a complete grammatical structure iii.
Punctuation is a way of
separating or linking the words, phrases into sentences in order to be
meaningful and clear e.g. Full stop, commas, Question, hyphen colon, dashes,
etc.
Question: Differentiate between Dash and Hyphen,
colon and semi colon with appropriate examples
Answer: A dash is used to show that a direct
speech has been interrupted e.g. I was only suggesting --- I have had enough of
your suggestion, thank you very much. Hyphen are used to divide a word which is
too long to fit in at the end of a line.
Colon is used to introduced a series of items in a list. E.g. you must
buy the following: Rice, sugar, pencil etc.
Question: How do you communicate bad news to people
within and outside the organization?
Answer:
Question: What do you understand by report(s) in an
organization?
Answer: The word report is used to refer to a
document providing an account of something witnessed or examined, or of work
carried out or of an investigation together with conclusions arrived at as a
result of the investigation.
Question: Mention and explain the classes of report
in an organization.
Answer: Memorandum-it deals with the
moment-day-to-day activities in an organization, it provides a simplified form
of official communication within organizations, memorandum reports –
this is also used as official communication but it has introduction, body and
conclusion and letter reports – this is for external communication.
Question: Differentiate between Routine Reports and
Special Reports
Answer: Routine Reports are reports for
which there is precedent their purpose and form will have been decided when
they were first instituted and their presentation therefore offer no problem.
Example are report on daily fuelling and maintenance of generators in an
office, handover from day security to night security officers and vice versa. While Special Reports are reports
called for by a superior, a colleague, or customer, under special
circumstance.
Question: Explain the following terms: Eye witness
Report ii. Work Reports iii. Investigation Reports
Answer: Eye Witness Reports are mostly
used in cases of accident. Investigation reports are more of special
reports in nature while Work Reports are routine reports that tend to
follow a well established pattern.
Question: Explain the steps involve in writing a
good report:
Answer: Terms of Reference-this
constitutes what the report is all about: Procedure-this involves the
method(s) you used to gather or collect the necessary data: Findings-these
are what you discovered from the investigation conducted: Conclusions-these
are deductions made from the findings arrived at, it must be drawn from the
findings which you stated: Recommendations-these are the points you
recommend to avoid future occurrence of the incident or to finally solve the
problem (s) emanating from the findings:
Question: What do you understand by business letter?
Highlight the essential parts of a business letter
Answer: Essential parts of a business letter are
Letter Head, Date, Inside address of receiver, Salutation, Subject line, Body
of the letter, Closing, Official designation,
Question: State types of business letter
Answer: Information Letters – this is
written to seek, collect or supply business information: Problem Letters
– This includes complaints, queries, adjustment: Goodwill Letters – This
include congratulations, invitations, condolences, appreciation, greeting
cards: Sales Letters – this involves the announcement of goods and
services offered by a company.
Question: For communication to be effective in an
organization, certain factors should be considered, carefully state and explain
such factors.
Answer: i. Seek to clarify your ideas before
communication ii. Examine the true purpose of each communication iii. Consider
the total physical and human setting whenever you communicate iv. Consult with
others, where appropriate, in planning communication v. Be mindful of the
overtones as well as the basic content of your message vi. Take the
opportunity, when it arises, to convey something of help or value to the
receiver vii. Follow up communication viii. Communicate for tomorrow as well as
today. Ix. Be sure your action supports your communications x. seek not be
understood but also to understand nbe a good listener.
Question: What do you understand by meeting?
Answer: Apart from face-to-face communication
with individuals, the most important application of oral communication in
business is the meeting.
Question: What is an Agenda?
Answer: An Agenda is list of items to cover in a
meeting.
Note:
Practice Letter writing in your text book.
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