QUESTION ONE: BUS 422 2008/ 2009
SESSION
Define information and discuss some
benefits of information management as it affects management in decision making.
SOLUTION TO QUESTION 1
Information in its most restricted
technical sense is an ordered sequence of symbols. As a concept, however,
information has many meanings. Moreover the concept of information is closely
related to notions of constraint, communication, control, form, instruction,
knowledge, meaning, mental stimulus, pattern, perception and representation.
The English word was apparently derived
from the Latin accusative form (informationem) of the nominative (information):
this noun is in turn derived from the verb “informare” (to inform) in the sense
of “to give form to the mind”, “to instruct”, “teach”. “Men so wise should go
and inform their kings.” (1330) Inform itself comes (via French) from the Latin
verb informare, to give form to, to form an idea of. Furthermore, Latin itself
already contained the word information meaning concept or idea, but the extent
to which this may have influenced the development of the word information in
English is not clear.
The ancient
Greek word for form was µορϕή (morphe: cf. morph) and also ε□δος (eidos) “kind,
idea, shape, set”, the latter word was famously used in a technical
philosophical sense by Plato (and later Aristotle) to denote the ideal identity
or essence of something (see theory of forms). “Eidos” can also be associated
with thought, proposition or eve concept.
As an influence which leads to a
transformation
Information
is any type of pattern that influences the formation or transformation of the
other patterns. In the sense, there is no need for a conscious mind of
perceive, much less appreciate, the pattern, for example, DNA. The sequence of
nucleotides is a pattern that influences the formation and development of an
organism without any need for a conscious mind. Systems theory at time seems to
refer to information in this sense, assuming information does not necessarily
involve any conscious mind, and patterns circulating (due to feedback) in the
system can be called information. In other words, it can be said that
information in this sense is something potentially perceived as representation,
though not created or presented for the purpose.
If
however, the premise of “influence” implies that information has been perceived
by a conscious mind and also interpreted by it, the specific context associated
with this interpretation may cause the transformation of the information into
knowledge. Complex definitions of both “information” and “knowledge” make such
semantics and logical analysis difficult, but the condition of “transformation
“is an important point in the study of information as it relates to knowledge,
especially in the business discipline of knowledge management. In this
practice, tools and processes are used to assist a knowledge worker in
performing research and making decisions, including steps such as:
-
Reviewing information in order to effectively
derive value and meaning
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Referencing metadata if any is available
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Establishing a relevant context, often
selecting from many possible contexts
-
Deriving new knowledge from the information
-
Making decisions and recommendations from the
resulting knowledge.
Stewart
(2001) argues that the transformation of information into knowledge is a
critical one, lying at core of value creation and competition advantage for the
modern enterprise. The Danish Dictionary of Information terms argues that
information only provides an answer to a posed question. Whether the
information provides knowledge depends on the informed person. So a generalized
definition of the concept should be: “Information” = An answer to a specific
person”.
When
Marshall McLuhan speaks of media and their effects on human cultures, he refers
to the structure of artifacts that in turn shape our behaviors and mindsets.
Also, pheromones are often said to be “information” in this sense.
Computing Dictionary definition of information
The result
in applying data processing of data, giving it context and meaning. Information
can then be further processed to yield knowledge.
People or
computers can find patterns in data to perceive information, and information
can be used to enhance knowledge. Since knowledge is prerequisite to wisdom, we
always want more data and information. But, as modern societies verge on
information overload, we especially need better ways to find patterns.
-
1234567.89 is data.
-
“Your bank balance has jumped 80-87% to
$1234567.89” is information.
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“Nobody owes me that much money” is knowledge.
-
“I’d
better talk to the bank before l spend it, because of what has happened
to other people” is wisdom
Summarily information means:
-
Knowledge derived from the study, experience,
or instruction
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Knowledge of specific events or situations
that has been gathered or received by communication; intelligence or news
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A collection of facts or data: statistical
information
-
The act of informing or the condition of being
informed; communication of knowledge:
-
Computer science processed, stored or
transmitted data
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A numerical measure of the uncertainty of an
experimental outcome
-
A formal accusation of a crime made by a
public officer rather than by grand jury indictment.
Managing information
Imagine what
I’d be like if every decision was based upon good quality, up-to-date
information? Where everyone had ready and equal access to the information they
need? Where good quality information was available to support all the work you
do?
What would
it be like if it was easy to find the experts you need to talk to? Where you
could share your expertise with those who needed to know it? And if the
relevant information you needed to keep up to date was delivered to your desk
automatically?
You’re
imagining a world that’s recognized the value of information management?
A cliché, but true
it’s no
less true for being repeated, but for many organization and knowledh=ge is
their greatest asset. Unfortunately,it is often underutilized. Many
organizations don’t recognize information as an asset or entity in itself, and
they don’t know how to manage it effectively.
Small
companies are especially bad at this as they’re so used to sharing information
informally within a small team. It’s only when they grow, or when a key member
of staff is absent, that they realize they need to store and share their
information properly.
The bottom
line is that information management can save an organization money. Some
information management tools and practices may cost initially, but chosen well
they ca quickly show a return on investment.
I’m an
information manager, so you may think I’m a bit biased. But I’ve seen first
hand how even basic information management practices can help an organization.
I’ve listed some of the main reasons below, in three categories: saving money,
making money, and staying on the right side of the law.
Managing
your information saves your money.
The first
thing you’ll notice after implementing information strategies is that it saves
your time and money. It:
·
Enables colleagues to share work with each
other to avoid re-doing work
·
Saves staff time by helping them find information
they need quicker
·
Gives you and your colleagues better information
to make better decisions and avoid costly mistakes
·
Enables you to know what expertise is held by
people within your organization to avoid buying un that expertise
·
Enables you to recognize what your staff know
and use their knowledge, increasing morale and job satisfaction
·
Stops you losing vital knowledge and
information when a colleague leaves
·
Stops the workplace grinding to a halt when a
key member of staff is unexpectedly absent
·
Helps your team do their jobs, resulting in less
frustration and a happier, more productive team.
Managing your information makes you money
When
you’ve adopted sensible information management practices in your organization,
you’ll see how it can help you work more effectively, and more profitable. When
you and your colleagues embrace information management, you:
·
Know what your experts know, so you can better
define your position in the market place to go out and sell your company’s
expertise
·
Can package your expertise in the right
format, enabling you to sell that same expertise over and over again.
·
Look at what you know in a systematic way and
identify the gaps in your collective knowledge then go out and learn what you
need to know
·
Improve in your customer service by knowing
more about your customers and their needs.
Managing your information keeps you out of
trouble
If making
your organization more effective wasn’t enough, information management means
you know you’re on the right side of the law. And you can improve it.
Right now,
·
Does the way in which you store information
about people comply with data protection law?
·
Is the security of your IT system good enough
to protect the data you have on people and enable you to comply with data
protection law?
·
Do the marketing telephone calls you make or
emails you send comply with privacy and electronic communications law?
·
Do you know what company information you need
to keep, and for how long, to comply with tax and corporate governance laws?
·
And do you have in place ways of ensuring that
you are kept up to date on developments in information law that effect you?
It’s too
important not to manage your information
Information
management isn’t something which should be left to chance. Smaller companies
make up the majority of our economy. Yet they don’t operate as efficiently as
they should. Information management is about looking after the core of your
business, which is what you know and how you use it. It enables you to grow, to
avoid problems and to make your working life easier.
QUESTION NO 2
What are
the characteristics of good information?
SOLUTION TO QUESTION TWO
Not all information is helpful to a business. Alternatively, it
might be detailed but has been obtained for too much cost. What are the main
features of good quality information in a business?
The table below summarizes the key characteristics of good quality
information and suggests ways in which information can be improved if it is not
quite a standard.
Quality Required
|
Commentary
|
Relevant
|
The information obtained and used
should be needed for decision-making. It doesn’t matter how interesting it
is. Businesses are often criticized for producing too much information simply
because their information systems can “do it”. A good way of ensuring
relevance is to closely define the objectives of any information reports.
Another way to improve relevance is to produce information that focuses on
‘expectation”. E.g. problems, high or low values, where limits have been
exceeded.
|
Up-to-date
|
Information needs to be timely if it
is to be auctioned. For example, the manager of large retail business needs
daily information on how stores are performing, which products are selling
well (or not) so that immediate action can be taken. To improve the speed to
which information is produced, business usually needs to look at upgrading or
replacing their information systems.
|
Accurate
|
As far as possible, information
should be free from errors (e.g. the figures add up: data is allocated to the
correct categories). The users of information should be informed whenever
assumptions or estimates have been used. Accurate information is usually a
function of accurate data collection. If information needs to be extremely
accurate, then more time needs to be allocated for it to be checked. However,
businesses need to guard against trying to produce “perfect” information. It
is often more imported for the information to be up-to-date than perfect.
|
Meet the needs of the use
|
Users of information have different
needs. The managing director doesn’t have time to trawl through thick
printouts of each week’s production or sales listings he or she wants a
summary of the key facts. The quality control supervisor will want detailed
information about quality testing results rather than a brief one line
summary of how things are going. It is a good idea to encourage users to help
develop the style and format of information reporting that they require.
|
Easy to use and understand
|
Information should be clearly presented
(e.g. use summaries, charts) and not too long. It also need to be
communicated using an appropriate medium (e.g. email, printed report,
presentation. Businesses should also consider developing “templates” which
are used consistently throughout the organization- so that users get used to
seeing information in a similar style.
|
Worth the Cost
|
Often forgotten. Information costs
money. Data is costly to collect, analyse and report. Information takes time
to read and assimilate. All users should question whether the information
they receive/ have requested as worthwhile.
|
Reliable
|
Information should come from
authoritative sources. It is good practice to quote the source used – whether
it be internal or external sources. If estimates or assumptions have been
applied, these should be clearly used and explained.
|
QUESTION NO THREE
a)
Discuss factors to be considered in deciding
upon an appropriate method of communication
b)
What are the barriers to good communication?
SOLUTION TO QUESTION NUMBER THREE
Communication
is the process of transforming from one source to another. Communication is
commonly defined as the “imparting or interchange of thoughts, opinions, or
information by speech, writing or signs”. Communication can be perceived as a
two-way processing which there is an exchange and progress of thoughts,
feelings or ideas towards a mutual accepted goal or direction.
Communication
is a process whereby information is encoded and imparted by a sender to a
receiver via a channel/ medium. The receiver then decodes the message and gives
the sender a feedback. Communication requires that all parties have an area of
communicative commonality. There are auditory means such as speaking, singing
and sometimes tone of voice and nonverbal physical means such as body language,
sign language, paralanguage, touch, eye contact, by using writing.
Communication is thus a process by which we assign and convey meaning in an
attempt to create shared understanding. This process requires a vast repertoire
of skills of interpersonal and interpersonal processing, listing, observing,
speaking, questioning, analyzing, and evaluating. You use these processes it is
developmental and transfers to all areas of life: home, school, community, work
and beyond. It is through communication that collaboration and cooperation
occur. Cion skills directly through education, and by practicing those skills
and having them evaluated.
What is a
method of communication?
Method of
communication includes: writing: speaking or verbal: sign language: facial
expressions: semaphore or naval
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