1.1 Background to the Study
This
proposed study focuses on the role of the radio in promoting culture in
Nigeria: a content analysis of three
popular radio programs in Abuja. Culture entails peoples’ way of life (Adagu,
2013). Culture refers to the cumulative deposit of knowledge, experience,
belief, values, attitudes meanings, hierarchies, religion, notion of time,
roles, concept of the universe, and material objects, possessions acquired by a
group of people in the course of generation through individual and groups
striving (Atoyebi, 2012).
Culture is the system of knowledge shared by a relative large group of
people. Culture is communication and communication is culture, culture
according to Chioma, (2014) is “all the qualities which group men together and
distinguish them from the rest of the animal kingdom.’
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