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Thursday, 23 April 2015

PRODUCTION MANAGEMENT- PRODUCTIVITY AND COMPETITIVENESS




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QUESTIONS AND ANSWERS:
1.      Why might the job enrichment and socio-technical approaches to job design be looked at with skepticism by practicing managers and industrial engineers? Comment.

Answer:
Job Enrichment: Job enlargement generally entails making adjustments to a specialized job to make it more interesting to the job holder. A job is said to be enlarged horizontally if the worker performs a greater number of variety of tasks and it is aid to be enlarged vertically if the worker is involved in planning, organizing and inspecting his/her own work.  Horizontal job enlargement is intended to counteract over-simplification and to permit the worker to perform a whole unit of work, while vertical enlargement, traditionally termed job enrichment, attempts to broaden the workers’ influence in the transformation process by giving them certain managerial powers over their own activities.

Socio -Technical Systems: - focus more on the interaction between technology and the work group.  It attempts to develop jobs that adjust the needs of the production process technology to the needs of the worker and work group.  The term was developed from studies of weaving mills in India and Coal mines in England in the early 1950s.  In these studies, it was discovered that work groups could effectively handle many production problems better than management if they were permitted to make their own decisions or scheduling, work allocation among members, bonus sharing and so forth.   One of the major philosophical points underlying these studies is that, the individual or the work group requires a logically integrated pattern of work activities.


2.      A computer manufacturer is considering using a robot to spray paint inside panels of its tape drives.  Given the following information, should the company make the investment if it requires a payback period of one year or less?
    N
Cost of Robot and Accessories:                                                                       75,000
Annual Cost of Manual Spray painting (by one person)                                     20,000
Annual Robot maintenance Cost:                                                                      10,000
A Robot Spray painting work about 25% faster than a human. 
Annual depreciation on the robot:                                                                      12,000

Answer:
Pay Back Period:
P=          I____
                L-E+q (L=Z)

Where:
P          =          Pay Back Period
I           =          Investment
L          =          Labour
E          =          maintenance cost
Q         =          Fractional Speed up/slow down
Z          =          Annual Depreciation
Where:
I           =          50,000
L          =          60,000
E          =          9,600
Q         =          1.50
Z          =          10,000

P          =                                  50,000______________
                                    60,000 – 9,600+1.5 (60,000 + 10,000)

P          =                                  50,000_______
                                                 50,400+1.5 (70,000)

P          =                                  50,000____
                                                   50,400 +150,000

P          =                                  50,000____
                                                            155,500

P          =                      0.32 years/months 
                                         OR 1/3 yr or 4months


3.      Discuss the model developed by Wheelwright and Hayes and indicate its significance in the study o f production management.

Answer:
To achieve success in the global market place, a firm must have an appreciation of the part production plays, how it fits into a corporate organization and the unique capabilities it brings to supporting and influencing the corporate overall strategic goals.  In the competitive environment that exists today, no business can afford not to use its resources.  If the production function is not allowed to contribute or put more strongly, not expected to contribute to the development of the goals of the company, there is not much hope for long term success.

To achieve success, Wheelwright and Hayes models were introduced and known as the Four Stages of Production Strategic Role:  A summary of these stages is given below in a table.

 Stages of Production Strategic Role
Stage 1
Minimize production
Negative potential
(Internally Neutral)
Components
1.       Outside experts are called in to make decisions, about strategic production issues
2.       Internal, detailed management control systems are the primary means for monitoring production
3.       Production is kept flexible and reactive
Stage2
Achieve parity with competitors
(Externally Neutral)

1.       Industry practice is followed
2.       The planning scope for production investment decision is extended to incorporate a single business cycle.
3.       Capital investment is the primary means for catching up with competition or achieving a competitive edge.
Stage3
Provide credible support to the business strategy
(Internally supportive)
1.       Production investments are screened for consistency with the business strategy
2.       A production strategy is formulated and pursued
3.       Longer term production development and trends are addressed systematically
Stage4
Pursue production – based competitive
Advantage
(Externally Supportive)
1.       Efforts are made to anticipate the potential of new production practices and technologies
2.       Production is involved upfront in major marketing and engineering decisions
3.       Long range programmes are pursued in order to acquire capabilities in advance of needs.

Stage 1 – Internally Neutral:  in this stage, production capability is viewed as the result of a few simple decisions about capacity, location, technology and vertical integration.  Typically, top management makes these decisions with the aid of consultants.  The company’s own production staff handles only day-to-day or get-item-product out the door decisions.  The workers and managers in the manufacturing departments tend to be low skilled.  There is constant performance measurement because top management wants to be aware of any variance quickly to take any corrective action.  Innovation in process technology is very slow and management takes few investment risks in the manufacturing area. 

Stage 2 – Externally Neutral:  This stage is seen in production intensive organization such as the steel company.  Here is production viewed as relatively standardized and unsophisticated.  Investment in process technology is made only when competitors make changes.  Top management is most concerned with decisions about resource allocation (Capital Investments) with primary consideration to economy of scale.  In acquiring new technologies, parity with competitors is sought and new technologies are purchased rather than developed. 

Stage 3 – Internally Supportive:  in this stage, a considerable change exists from the neutrality of the preceding stages.  The manufacturing staff is given the authority to make decisions and those decisions are expected to be consistent with overall goals.  The corporate strategy is translated into terminology that is meaningful to manufacturing.
Stage 4 – Externally Supportive:  in this stage, production is expected not only to support corporate strategy but also to contribute to its development.  The manufacturing function gives the company its competitive advantage, such as low cost or high quality.  The scope of decision is long term.  Investment is made not only in the capital resources but also in work force and systems.
In summary, the four stages that Wheelwright and Hayes developed were focused on the production industry.  To maintain a competitive advantage, the service firm needs to integrate operations into the corporate strategy. 

References:
Nathaniel C. O.  (2002 -2010), Production Management Concepts and Cases, Enugu: Precision Publishers Limited.

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